Shaoyang Chen

Editorial Design
Branding & Campaign
📧 shaoyangchencn@gmail.com

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Shaoyang Chen

Work
Archive
Fun
About

Editorial Design
Branding & Campaign
📧 shaoyangchencn@gmail.com
Film Boxed
Title Sequence & Campaign
Client: Director Alam Singh Virk

Writer/director Alam Virk implies this idea and dives deeper to native the void state of being on the screen. This campaign focuses on bringing in an immersive experience through different mediums to the audience at the premiere of this movie.
(Full Case)︎︎︎


No.0 Magazine

Editorial Design
No.0 is a magazine of nothingness and randomness.
It is born in the age of the pandemic and living far away. It is a celebration of useless romance in daily life. It serves as an archive of bazaar stories that reflect social issues and trends on the Internet.
(Full Case)︎︎︎



Small Pills, Big Love

Campaign
“Small Pills, Big Love” is a lobbying campaign that promotes the idea of male contraceptive pills. Historically, the responsibility of birth control has always been laid on women’s shoulders, while sex should be a shared responsibility between partners.
The research on male contraceptive pills develops very slowly due to the lack of funding and public attention. This lobbying campaign aims to raise people’s awareness to fasten the medical development process of birth control.
(Full Case)︎︎︎




Muzoji App
UIUX & Branding
Muzoji is an Artificial Intelligence platform that uses personal data to generate original sounds for self-expression. Muzoji builds a sonic avatar as the expression of one’s identity and documentation of one’s life journey.
(Full Case)︎︎︎







Face Records NYC
Branding
Face Records, a boutique record store of limited-edition vinyl records, started in Japan and just started its New York City branch in Williamsburg a few years ago. Face Records’ new visual identity strengthens the tie to vinyl culture and Japanese culture to make it stand out.
(Full Case)︎︎︎
Hiiibrand Awards 2021 Merit Awards



888 Newspaper
Editorial Design

888, a numeral harmonics of celebration particle “aye,” is a celebration platform for new raising power in the skateboard community. When talking about new power in the skater community, we are not simply talking about young kids. We are talking about a more and more inclusive skateboard community. 
From grandparents to kindergarteners, from your neighbor to your neighbor’s pets, everyone is a skater. 888 welcomes all.
(Full Case)︎︎︎


Daisy Music Festival 

Branding
Daisy film festival is an annual indie film festival held in Joshua Tree National Park. Following the spirit of the flower kid in the 70s, Daisy is the modern psychedelic celebration of peace and love.
(Full Case)︎︎︎