Shaoyang Chen

Editorial Design
Branding & Campaign
📧 shaoyangchencn@gmail.com

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About


Shaoyang Chen

Work
Archive
Fun
About

Editorial Design
Branding & Campaign
📧 shaoyangchencn@gmail.com
Avenue Magazine
Magazine Redesign
in Collaboration with Pentagram

Avenue magazine is a boutique luxury magazine with an annual circulation of 50,000. It is a magazine about the culture, history, and socialites of NYC.
I worked as an in-house designer at Avenue magazine during its rebranding project with Shigeto Akiyama at Pentagram for editorial layouts of cover pages, front-of-book content, and feature stories.
(Full Case)︎︎︎



Everything Has A Spirit
Book Design in Collaboration with Zequan Zhang
Client: Artist Chen Yujun, Land Rover (China) & Long Museum (China)

On June 25th, 2022, Chinese artist Chen Yujun hosts his solo exhibition Art Houser at Long Museum Chongqing, China. This exhibition includes paintings, collages, installations, and sculptures in a spatial narrative to explain Chen Yujun’s concept of home.
The bookcase is a physical redefinition of Chen’s installation pieces that use Land Rover’s engine hood as the canvas for painting.
(Full Case)︎︎︎
Trapped
Poster and Trailer
Client: Director Alam Singh Virk

Applying the format of credential photos, such as CVS passport photo printing, the design strategy here is to illustrate the fact how strains of social norms trap one’s identity.
(Full Casee)︎︎︎
Selected Awards
Award Winner:
IDA 2022 Official Final Selection Graphic Design Entry 2022
Dublin World Film Festival,  Europe Film Festival, Cult Critic Movie Award, World Film Carnival - Singapore, Calcutta International Cult Film Festival
Finalist:
NewFilmmakers NY, Oniros Film Award, Independent Shorts Award, New York International Film Awards 



Where Is My Cat
Poster Design
Client: Director Ziyu Ying

The concept design of this poster is to use typography and distorted image to recreate the plot of the cat’s disappearance.
(Full Case)︎︎︎
Honors
Golden Harvest Film Festival Official Selection 2022
Animalis Fabula Film Festival Official Selection 2022

Before The End
Poster Exhibition at Lucky Risograph, New York, NY
A collaborative calendar poster exhibition about time at lucky risograph. 
(Full Case)︎︎︎
Evangelion Premiere
Poster Design & Motion Graphics
Legendary anime Evangelion is having its final movie screened in 2021. These posters show the hero‘s inner struggles and the experience of riding a robot to save the world.
(Full Case)︎︎︎