Shaoyang Chen

Editorial Design
Branding & Campaign
📧 shaoyangchencn@gmail.com

Work
Archive
Fun
About
Shaoyang Chen

Recent Works
Archive
Shaoyang’s Online Cemetery
CV & Resume

Art Direction & Design
📧 shaoyangchencn@gmail.com
LinkedIn
MLB
2025 World Series Global Campaign
“ Heroes of the Game”

Nike
2025 Shanghai Marathon Campaign

Nike
“Why Do It” Global Campaign
Chinese Marathon Runners Photography

Nike
“Project Speed” Chinese Marathon Runners Kenya Documentary

HP
68 Ink Cartridge Global Package Redesign

McDonald’s
Fancy Burger, Unfancy Price


San Francisco International Film Festival 2023 Branding



Film Branding & Campaign
“Boxed”



Exhibition Artwork
“States of In-between”
Art Book
“Soundbite”



Exhibition Artwork
“Change the World, Not My Name”