Shaoyang Chen

Editorial Design
Branding & Campaign
📧 shaoyangchencn@gmail.com

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Shaoyang Chen

Work
Archive
Fun
About

Editorial Design
Branding & Campaign
📧 shaoyangchencn@gmail.com
San Francisco International Film Festival 2023
Branding& Campaign
Founded in 1957, the San Francisco International Film Festival (SFFILM Festival) is the longest-running film festival in America.

I partnered with Camille Gwise as an in-house designer for the branding concpet for 66th festival.
(Full Case)︎︎︎


Film Boxed
Title Sequence & Campaign
Client: Director Alam Singh Virk

Writer/director Alam Virk implies this idea and dives deeper to native the void state of being on the screen. This campaign focuses on bringing an immersive experience through different mediums to the audience at the premiere of this movie.
(Full Case)︎︎︎

No.0 Magazine

Editorial Design
No.0 is a magazine of nothingness and randomness.
It is born in the age of the pandemic and living far away. It is a celebration of useless romance in daily life. It serves as an archive of bazaar stories that reflect social issues and trends on the Internet.
(Full Case)︎︎︎


Muzoji App
UIUX & Branding
Muzoji is an Artificial Intelligence platform that uses personal data to generate original sounds for self-expression. Muzoji builds a sonic avatar as the expression of one’s identity and documentation of one’s life journey.
(Full Case)︎︎︎


Face Records NYC
Branding
Hiiibrand Awards 2021 Merit Awards

Face Records, a boutique record store of limited-edition vinyl records, started in Japan and just started its New York City branch in Williamsburg a few years ago. Face Records’ new visual identity strengthens the tie to vinyl culture and Japanese culture to make it stand out.
(Full Case)︎︎︎