Shaoyang Chen

Editorial Design
Branding & Campaign
📧 shaoyangchencn@gmail.com

Work
Archive
Fun
About


Shaoyang Chen

Work
Archive
Fun
About

Editorial Design
Branding & Campaign
📧 shaoyangchencn@gmail.com

2022
Small Pills, Big Love
Campaign

Project Roles
Copywriter
Graphic Designer
Skills
Motion Graphics
“Small Pills, Big Love” is a lobbying campaign that promotes the idea of male contraceptive pills. Historically, the responsibility of birth control has always been laid on women’s shoulders, while sex should be a shared responsibility between partners.

The research on male contraceptive pills develops very slowly due to the lack of funding and public attention. This lobbying campaign aims to raise people’s awareness to fasten the medical development process of birth control.