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Brand Identity

Hiiibrand Awards 2021 Merit Awards

Face Records NYC 

Face Records, boutique record store of limited-edition vinyl records, started in Japan and just started its New York City branch in Williamsburg a few years ago.

It also carries vinyl records of Japanese anime, which is a unique selling point compared to other record stores in town. 

Face Records’ new visual identity strengthens the tie to vinyl culture and Japanese culture to make it stand out.