Nike Project Speed Chinese Marathon Runners Kenya Documentary
Project Roles
Art Direction
Graphic Designer
Art Direction
Graphic Designer
Skills
Art Direction
Graphic Design
Art Direction
Graphic Design
Nike is a brand for doers.
In an era consumed by anxiety and overthinking, Nike wants to share this message: “choose the harder road.”
Choose the harder road is not about seeking pain.
Choose the harder road is about loving the challenge.
Project Speed, founded by Nike and led by Eliud Kipchoge, brings together eight everyday runners, who each carries their own ambitions, struggles, and deeply personal reasons to run.
Together, they chose the harder road: standing on the podium of the Shanghai Marathon.
To push beyond their limits and move closer to the impossible, they traveled to Kenya, the place of pilgrimage for all runners. There, through relentless discipline and belief, they kept breaking their limits and run closer to their dream.
By choosing action over fear, Project Speed want to reigniting runners’ belief in “Just Do It,” no matter what challenges you face.