Shaoyang Chen

Editorial Design
Branding & Campaign
📧 shaoyangchencn@gmail.com

Work
Archive
Fun
About


Shaoyang Chen

Work
Archive
Fun
About

Editorial Design
Branding & Campaign
📧 shaoyangchencn@gmail.com


2022
Muzoji  App
Project Roles Product Designer
Graphic Designer
Skills
Motion
UI/UX
Branding
Muzoji
Muzoji is an Artificial Intelligence platform that uses personal data to generate original sounds for self-expression. Muzoji builds a sonic avatar as the expression of one’s identity and documentation of one’s life journey.


01 Background

In the age of virtual reality and the feeling of disconnection brought by the pandemic, people need a creative way to express themselves and build evocative communication with others.

The Internet language system (slangs, memes and emoji) can tarnish with over-politicized and over-sexualized interpretations. People can constantly be bound hands and feet while expressing themselves through a cold screen.

How might we get closer in the feeling of disconnection brought by the pandemic?




02 Research

Meantime, the function of music extends entertainment and serves as a medium for the memory of life  experiences.

In the modern language of love, sharing music means establishing a close relationship with someone.

Sharing music shows the urge to find a deeper connection with someone. 




03 User Journey

Muzoij will first ask users questions that relate to their current mood.

Users’ answers to every question are the ingredients of their muzoji. Their personal story sets up the tone for their muzoji. Those answers to the ambient questions are transformed into corresponding music elements, such as bass, chord, melody, and rhythm.




04 What we bring to the users

Throughout the process, music serves as an expression of one’s identity and documentation of one’s life journey.

Muzoji can also customize cassettes and albums based on users’ playlists to materialize their sonic memories, just like how people wrote diaries before the enlightenment of technology.