McDonald’s
Fancy Burger, Unfancy Price
Fancy Burger, Unfancy Price
Project Roles
Art Direction
Graphic Designer
Art Direction
Graphic Designer
Skills
Art Direction
Graphic Design
Art Direction
Graphic Design
A new Mushroom Cheese Beef Burger is coming to McDonald's.
Mushrooms. Double beef patties. Gouda cheese.
Fancy ingredients. Fancy burger.
So we sold it like a fancy burger.
Using the world of luxury fashion advertising,
we created a film full of drama, glamour, and premium cues.
Then came the twist.
Because this burger is part of the McDonald's 1+1 Meal Deal.
And it costs just ¥14.9.
Fancy burger. Unfancy price.