Wieden + Kennedy
MLB 2025 World Series Global Campaign
Heroes of the Game
MLB 2025 World Series Global Campaign
Heroes of the Game
Project Roles
Art Director
Art Director
Skills
Art Direction
Art Direction
Graphic Design
360 Global Campaign
Creative Strategy
We started with a simple truth: MLB players are freakishly skilled athletes. Our goal was to make that undeniable — not just through stats, but through spectacle.
Creative Idea
We brought their talent to life using heightened visuals that push the boundaries of reality, transforming elite performance into cinematic legend. By channeling the energy and intensity of one of the most globally beloved genres — anime — we reimagined real-world feats with larger-than-life flair. It’s where authentic gameplay meets visual mythmaking.
As a lifelong art nerd, I feel incredibly honored to collaborate with legendary Japanese animator Hiroshi Shimizu (One Piece, Princess Mononoke), master shodo artist Mami Mozi, and to feature Ado’s hit song 'Show' in this project.
Creative Director: Dan Viens
Copywrting: AJ Abdullah & Drew Harrilchak
Art Direction: Shaoyang Chen
Director: Hiroshi Shimizu
Shodo Artist: Mami Mozi
Strategy Director: Christian Clay
Strategist: Katie Dyer & Alia Thomposon
Tokyo
