Wieden + Kennedy
HP 68 Ink Cartridge Global Package Redesign
HP 68 Ink Cartridge Global Package Redesign
Project Roles
Assistant Art Director
Designer
Assistant Art Director
Designer
Skills
Art Direction
Design
Art Direction
Design
Photography
Package Redesign
Package Redesign
HP set out to refresh its 68 ink cartridge packaging with clearer communication and a more visually compelling, artful aesthetic. The Wieden + Kennedy HP design team responded with a concept that showcases the surreal precision of HP inkjet technology—using intricately folded CMYK origami flowers to symbolize both color fidelity and creative expression. This new packaging design is now rolling out globally and will remain in use through 2029.
Design Direction: David Chathas
Design Production: Kelly Cousins
Art Direction: Oskar Radon
Assistant Art Director & Designer: Shaoyang Chen
Photo & Retouching: Saskia Thompson, Shay Platz
Production: Jason Scheuermann, Katie Custis, Helen Ip, Avery Jagre
Brand: Kieran Yancy, Kayla Clay, Kristin Postill
Studio: David Carney-Fenton, Alicia Kuna
