Avenue Magazine
Magazine Redesign
in Collaboration with Pentagram
Avenue magazine is a boutique luxury magazine with an annual circulation of 50,000. It is a magazine about the culture, history, and socialites of NYC.
I worked as an in-house designer at Avenue magazine during its rebranding project with Shigeto Akiyama at Pentagram for editorial layouts of cover pages, front-of-book content, and feature stories.
(Full Case)︎︎︎
Magazine Redesign
in Collaboration with Pentagram
Avenue magazine is a boutique luxury magazine with an annual circulation of 50,000. It is a magazine about the culture, history, and socialites of NYC.
I worked as an in-house designer at Avenue magazine during its rebranding project with Shigeto Akiyama at Pentagram for editorial layouts of cover pages, front-of-book content, and feature stories.
(Full Case)︎︎︎
Everything Has A Spirit
Book Design
Client: Artist Chen Yujun, Land Rover (China) & Long Museum (China)
On June 25th, 2022, Chinese artist Chen Yujun hosts his solo exhibition Art Houser at Long Museum Chongqing, China. This exhibition includes paintings, collages, installations, and sculptures in a spatial narrative to explain Chen Yujun’s concept of home.
The bookcase is a physical redefinition of Chen’s installation pieces that use Land Rover’s engine hood as the canvas for painting.
(Full Case)︎︎︎
Book Design
Client: Artist Chen Yujun, Land Rover (China) & Long Museum (China)
On June 25th, 2022, Chinese artist Chen Yujun hosts his solo exhibition Art Houser at Long Museum Chongqing, China. This exhibition includes paintings, collages, installations, and sculptures in a spatial narrative to explain Chen Yujun’s concept of home.
The bookcase is a physical redefinition of Chen’s installation pieces that use Land Rover’s engine hood as the canvas for painting.
(Full Case)︎︎︎
Trap
Poster and Trailer
Client: Director Alam Singh Virk
Charlie, who once quit his 9-to-5 job to pursue his dream of becoming a writer, got hypnotized and lured back into the darkness of the old cycle.
Applying the format of credential photo, such as CVS passport photo printing, the design strategy here is to illustrate the fact that the strains of social norms trap one’s identity.
Letter P, the only blue letter that stands out from the rest, is a reference of individuality, just like how Charlie is different from others ——physically trapped and mentally raped for being different.
(Full Case)︎︎︎
Selected Awards
Award Winner:
Dublin World Film Festival
Europe Film Festival
Cult Critic Movie Awards
World Film Carnival - Singapore
Calcutta International Cult Film Festival
Finalist:
NewFilmmakers NY
Oniros Film Awards
Independent Shorts Awards
New York International Film Awards
Where Is My Cat
Poster Designfor
Client : Director Ziyu Ying
Where Is My Cat is a short film that adapts the real-life story of the artist’s lost pet into a parable on displacement, longing, and imagination.
The concept design of this poster is to use typography and distorted image to recreate the plot of the cat’s disappearance.
(Full Case)︎︎︎
Honors
Golden Harvest Film Festival Official Selection 2022
Animalis Fabula Film Festival Official Selection 2022
Poster Designfor
Client : Director Ziyu Ying
Where Is My Cat is a short film that adapts the real-life story of the artist’s lost pet into a parable on displacement, longing, and imagination.
The concept design of this poster is to use typography and distorted image to recreate the plot of the cat’s disappearance.
(Full Case)︎︎︎
Honors
Golden Harvest Film Festival Official Selection 2022
Animalis Fabula Film Festival Official Selection 2022
Before The End
Poster Exhibition at Lucky Risograph, New York, NY
A collaborative calendar poster exhibition about time at lucky risograph on Mar. 1, 2022, New York, NY
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Poster Exhibition at Lucky Risograph, New York, NY
A collaborative calendar poster exhibition about time at lucky risograph on Mar. 1, 2022, New York, NY
(Full Case)︎︎︎
Evangelion Premiere
Poster Design & Motion Graphics
Legendary anime Evangelion is having its final movie screened in 2021. These posters show the hero‘s inner struggles and the experience of riding a robot to save the world.
(Full Case)︎︎︎
Poster Design & Motion Graphics
Legendary anime Evangelion is having its final movie screened in 2021. These posters show the hero‘s inner struggles and the experience of riding a robot to save the world.
(Full Case)︎︎︎
